Turkey / Turkey, Internships

Master Thesis tesa A.S. Turkey

Marketing / Communications

We are in need of your support starting on August 1, 2008 for a period of about 4 - 6 months.

Main tasks:

The subject of the Master Thesis will be: " Development of a market entry strategy with regards to tesa AG for the Turkish stationery market".

Background:

  • the stationery market in Turkey is mainly a traditional trade market. It is highly competitive and driven by tender business of local wholesaler
  • tesa offers an international strategy assortment with various of USP products as well as innovations

Target of the thesis will be:
  • analyze the Turkish market and draw conclusions about its profile
  • define critical success factors for tesa in order to develop a market entry strategy
  • presentation of the results towards the local Turkish as well as regional Management in Budapest

Requirements:


  • pro-active, good time management, 50 %support on daily duties e.g. support Key Account Manager on negotiation preparation as well as supporting promotions
  • candidate will be located in Istanbul
  • thesis will be written in English language
  • good knowledge in Marketing/Sales
  • strategic and conceptional thinking as well as analytical and communication skills
  • 1 - 2 internships in consumer goods- or trading companies desirable
  • Turkish native speaker
  • good knowledge in MS-Office, SAP

Please send your complete application documents online to the following address:
frank.riebau@tesa.com