This Privacy Statement is intended to inform you about the collection, processing and utilization (hereinafter "use") of personal data. See section 8 regarding how you can refuse use of your personal data in accordance with applicable data privacy provisions.
1. Subject of data privacy
The subject of data privacy is personal data. Under the Federal Data Protection Act, personal data are individual disclosures regarding the private or material circumstances of an identified or identifiable natural person. This includes, for example, name, mailing address, e-mail address and phone number and potentially also usage data such as your IP address.
2. Purpose of data collection, processing or utilization:
tesa SE collects, processes and utilizes (hereinafter "uses") personal data provided by you as necessary for the preparation, conclusion, execution or termination of a transaction or transaction-like relationship with you and/or for the use of services provided by us. Such a relationship arises, for example, when you contact us to obtain information regarding us or our products, or when you use the extranet login as a customer. In such cases tesa uses your personal data in order to process your respective inquiry.
3. Use of personal data for advertising and market research purposes:
If you consent to the use of your personal data for advertising and market research purposes, tesa will use your data for the purposes to which you have granted consent (e.g. newsletter) until you revoke such consent – see point 8. This means that tesa may contact you via the channels specified in the consent declaration (e-mail, telephone, regular mail etc.) and send you information and advertising about our products and services based on analysis of your individual purchasing and click behavior on our websites. tesa additionally uses your data to analyze use of its website for enhancement purposes.
Consent to use of your personal data for advertising and market research purposes must be expressly given, for example by checking a corresponding box. If you wish for your personal data to no longer be used for advertising and/or market research purposes, you may revoke consent at any time. The procedure for doing so is outlined here [link to point 8 below (revocation)]."
4. Recipients or groups of recipients to whom the data may be disclosed:
It may be necessary in processing your inquiries to disclose your personal data to affiliated companies within the tesa group or to external service providers acting exclusively on tesa’s behalf. An example of such a service provider bound by tesa’s instructions is a newsletter dispatch provider. tesa ensures that external service providers use your personal data exclusively in compliance with its instructions, this Privacy Statement and legal requirements governing contract data processing.
tesa upholds confidentially regarding your personal data at all times, and does not disclose it to third parties who are not acting on tesa’s behalf unless you have either consented to such disclosure in writing or electronically, or tesa is legally entitled or required by law to do so.
"Cookies" are used on our websites. Cookies are small text files stored by your browser on the hard drive of your computer.
a. Cookies for improving the functionality of our websites
One reason tesa employs cookies is to better understand how its websites are used in order to enhance their attractiveness, content and functionality. Cookies help tesa, for example, to determine what pages of its website are visited and what content interests users. For these purposes tesa uses flash cookies and load time optimization cookies. These so-called "first-party cookies" record, in particular, the number of times a page is accessed, the number of website pages viewed, the amount of time spent on tesa websites, the sequence of pages visited, the search terms that led you to tesa’s site, the country, region and possibly the city from where the site is being accessed, the operating system and internet browser used, your language setting and how often tesa websites are accessed by mobile devices. tesa also records mouse movements, clicks and scrolling to find out which areas of its website are of particular interest to visitors. The IP address of your computer, which is transmitted for technical reasons, is automatically rendered anonymous so that your identity cannot be determined.
During your first visit to tesa’s website, a popup will appear at the upper edge of the screen asking you to confirm whether you agree to the utilization of cookies. The button provided can be used to agree. If you change your mind later on, simply delete all of the cookies stored by your browser.
b. Cookies for usage-based online advertising
tesa reserves the right to use data obtained by analyzing the usage behavior of visitors to its websites via cookies in order to display specific advertising for certain tesa products on tesa’s websites. tesa believes that you benefit from this as a user because tesa displays advertising banners or content based on your surfing behavior so as to match your interests, reducing random advertising and displaying of content likely of less interest to you.
c. How to prevent "cookies" from being stored on your hard drive and delete these
You can configure your internet browser to prevent cookies from being stored on your hard drive or to be asked every time whether you agree to the placement of cookies. You may also delete placed cookies at any time. Consult your browser's Help to read about how all this works in detail. An explanation with screenshots is available for the web browsers Firefox, Microsoft Internet Explorer and Google Chrome via this link: http://www.aboutcookies.org/Default.aspx?page=2. If you do not accept the storing of cookies, the functionality of our offerings may be impaired.
Third-party cookies used by tesa
(1) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses a specific form of "cookies", which are text files stored on your computer allowing analysis of your website usage. The information generated by the cookie about your use of this website is usually sent to a Google server in the US where it is stored. tesa would like to point out that the code "gat._anonymizeIp();" has been added to Google Analytics on this website to ensure anonymous recording of IP addresses, known as "IP masking"). Google IP anonymization on this website truncates your IP address within the EU and EEC territory. Only in exceptional cases will the full IP address be sent to a Google server in the US and truncated there.
(2) Google Adwords
This website uses Google AdWords, a Google analytical service, and also conversion tracking as part of Google AdWords. Google AdWords places a conversion tracking cookie on your computer's hard drive (called a "conversion cookie") whenever you click on an ad delivered by Google. These cookies become ineffective after 30 days and are not used for personal identification. If you visit specific pages of our website, Google and tesa can track whether were forwarded to that page by clicking on an ad.
Data obtained through use of conversion cookies are used for statistical reporting for AdWords customers who employ conversion tracking. These statistics tell us the total number of users who clicked on the ad delivered by Google and opened a webpage having a conversion tracking tag. We do no however receive any information allowing personal identification of users. We are unable to cross-reference the data obtained to any specific user.
In addition to conversion tracking tesa also utilizes the functionalities
6. Social plugins
Our websites make use of "social plugins", i.e. plugins for social networks, including particularly the Facebook "Share" button. The facebook.com website is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Responsible for the German website facebook.de is Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland. The plug-ins usually feature the Facebook logo. Besides Facebook, tesa uses plug-ins by Google+ (provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), Twitter (provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103) and Pinterest (provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA).
For data privacy reasons tesa has deliberately opted against utilizing direct social network plug-ins on our websites. Instead, tesa employs an alternative technical solution that allows you to decide whether to transmit data to the social network operators and when. Thus when you visit our sites, data are never automatically transmitted to social networks such as Facebook, Google, Twitter or Pinterest. Only when you actively click on the respective button yourself will your web browser connect to the servers of the respective social network, i.e. clicking on elements then clicking on the social network's icon indicates your consent to your browser connecting to the servers of the respective social network and sending usage data to that social network operator.
tesa has no influence over the nature or scope of data that social networks may then gather. For information regarding the purpose and scope of data collection, further processing and use of data by social networks and regarding your data privacy rights and relevant configuration settings, see the social networks' respective data privacy advisories. For Facebook see http://www.facebook.com/about/privacy/ und http://www.facebook.com/help/?faq=186325668085084.
More information on data usage by Google+ and Twitter can be found at http://www.google.de/intl/de/policies/privacy/ bzw. http://twitter.com/privacy, and for Pinterest at http://about.pinterest.com/privacy/.
7. Contact, information, revocation, restriction, deletion
Under the German Federal Data Protection Act you have the right to obtain information free of charge regarding what personal data of yours is stored, and to the correction, restriction and/or deletion of such stored data.
Upon request tesa will notify you whether and what personal data about you tesa has stored. Upon your request tesa will correct or update without delay any incorrect or outdated information about you which tesa has stored. Should you no longer consent to the use of your personal data, you may at any time revoke consent to such use and/or demand partial or full restriction or deletion thereof.
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